Nudie Jeans is a Swedish clothing brand specializing in dry, unwashed denim, organic jeans and social and economic awareness.  Billed as “the naked truth about denim,” Nudie is truly obsessive about jeans.  From meticulous suggestions on maintenance and washing, to an in-depth “Fit Guide,” Nudie works to ensure that your jeans are treated as sacred.  Realizing the damage that cultivating cotton inflicts on the environment, Nudie has worked to develop jeans made of 100% organic cotton.  The company also uses ecological stuff like potato starch and pre-reduced indigo to eliminate many of chemical dangers of jeans production.  In addition to their sustainable attitude, Nudie has also partnered with Amnesty International on a “Fight For Human Rights” campaign.  3o distinct tee shirts designs were donated on behalf of Amnesty and are being sold to encourage consumers to get literate on the content and meaning of the 30 articles in the UN Declaration of Human Rights. www.nudiejeans.com