Seventh Generation, one of the first makers of green consumer goods continues to allow us to live our everyday lives a little bit more eco friendly. They have become the nation's leading brand of non-toxic, environmentally safe household products. While providing consumers with everything from paper towels to diapers Seventh Generation has developed into a 60 million dollar company. For years consumers could only find these products at exclusive health food stores but in an effort to increase awareness these products can now be found in big chain stores such as Safeway and Target.